ASSESSMENT OF THE ROLE OF BROADCAST MEDIA IN THE SENSITIZATION OF PEOPLE OF OSOGBO TOWARDS ENVIRONMENTAL SANITATION

Abstract

The research assessing the role of broadcast media in sensitizing people of Osogbo local government towards environmental sanitation. The physical environment is very important to the survival of the entire universe, and Nigeria as a nation has been battling to reduce the risks, resulting from poor sanitary conditions and unwholesome toilet habits in our cities and communities. This research is not only aimed at bringing to the fore the need for making environmental sanitation an integral part of our day to day assignment. The research used survey method in achieving the goals of this research. Many of the people living in Osogbo local government are aware of environmental sanitation exercise and broadcast media have been able to educate lots of people in Osogbo local government on the effects and consequence of poor sanitation. It is recommended that broadcasting media should equipped their journalists with powerful equipment to cover scientific issues such as: reporting of area where there is poor environment sanitation, flooding disaster, heavy wind and storm without much stressed. 

TABLE OF CONTENT

CHAPETR ONE

1.0   INTRODUCTION 

1.1        Background of the study

1.2        Statement of problem

1.3        Objective of the study

1.4        Research Hypotheses

1.5        Significance of the study

1.6        Scope and limitation of the study

1.7       Definition of terms

1.8       Organization of the study

CHAPETR TWO

2.0   LITERATURE REVIEW

CHAPETR THREE

3.0        Research methodology

3.1    sources of data collection

3.3        Population of the study

3.4        Sampling and sampling distribution

3.5        Validation of research instrument

3.6        Method of data analysis

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS AND INTERPRETATION

4.1 Introductions

4.2 Data analysis

CHAPTER FIVE

5.1 Introduction

5.2 Summary

5.3 Conclusion

5.4 Recommendation

Appendix

  CHAPTER ONE

INTRODUCTION

1.1 Background of the study

Throughout the world, the problem of polluted environment has become a very disturbing phenomenon. Environmental problems plaguing the world are enormous. But perhaps the most serious and worrisome in Nigeria is the physical environment in terms of the low level of sanitation and gross environmental indiscipline in our cities and communities. Apart from the health significance of heaps of refuse as a health hazard, they also make our environment ugly. The problem of solid waste disposal in Nigeria has become a national malaise.  Filth is an eyesore and a nuisance. It signifies decadence and backwardness. A look at the Nigerian homes, toilets, streets, kitchens, corridors, gutters, staircases, markets, abattoirs, would reveal the very low levels of sanitation. The woe of poor environmental sanitation such as indiscriminate waste disposal is evidence of the crucial role environment occupies in deciding the health of a man. In fact, never before, in the history of Nigeria has the need become more imperative and urgent to sharpen our consciousness concerning our surroundings. For in such consciousness lies our dignity and salvation as a people and as a nation. This is because some Nigerian still go about with the dangerous impression that dorti no dey kill black man (Filth does not kill black man) However, over the years, specific measures undertaken by the Nigerian Government both in the past and present have not yielded significant success. The objectives of environmental sanitation are to create and maintain conditions in the environment that will promote health and prevent diseases (Lucas and Gilles, 1973). This is because Environmental Sanitation deals with:

- Methods for the disposal of excreta, sewage and community wastes to ensure that they are adequate and safe.

- Water supplies, to ensure that they are pure and wholesome.

- Housing to ensure that it is a character likely to:

Today living in a sustainable environment has become an issue on international concern which is making headlines both in the print and electronic media. Also, global warming, climate change, green house gases effect, depletion of ozone layer, acidic rain and other climatic and environmental issues are now the hot and prioritized topics in the global broadcast media and many local stations. Both the governments and the people depend on communication and updates from the broadcast media not only for disseminating information but also in setting agenda for the development and other allied activities. Hence, communication media become powerful tool for disseminating information and diffusion of innovations. Media play a vital role in educating and enlightening the people and the governments to protect and preserved natural resources in the interest of the future generations and the climatic chaos.

1.2 STATEMENT OF THE PROBLEM

This study will examine the contribution of broadcast media in creating public awareness on environmental sanitation. Also, it will study how media messages have influenced the behaviour of public in dealing with environmental matters. It will also determine the effectiveness of broadcast media during environmental matters. Also, it will x-ray media strategy in eradicating and updating the public before, during and after environmental havoc.

1.3 OBJECTIVE OF THE STUDY

The objectives of the study are;

1. To investigate the perceptual and potential roles of broadcast media in promoting environmental education and awareness to the people of Osogbo.

2. To examine the relationship between the role of broadcast media on environmental education and the level of environmental awareness among the people of Osogbo.

3. To highlight the most important functions of the broadcast media.

4. To ascertain the influence of broadcast media on the respondents decision making.

 1.4 RESEARCH HYPOTHESES

For the successful completion of the study, the following research hypotheses were formulated by the researcher;  

H0:  there are no roles of broadcast media in promoting environmental education and awareness to the people of Osogbo.

H1: there are roles of broadcast media in promoting environmental education and awareness to the people of Osogbo.

H02:  there is no relationship between the role of broadcast media on environmental education and the level of environmental awareness among the people of Osogbo

H2:  there is relationship between the role of broadcast media on environmental education and the level of environmental awareness among the people  Osogbo

1.5 SIGNIFICANCE OF THE STUDY

The significant of the study is to reveal to the entire world; the role expected of mass media concerning environmental sustainability, since little is known about climate change, global warming, ozone layer, green houses gases and their impact on human existence. Also, to let the public know that mass media is their eye, ear, nose e. t. c who will perceive an event on their behalf and later communicate it to the public. Therefore, mass media messages should not be taken for granted.  Future researchers will also find this work very interesting to consult while working on a similar topic

1.6 SCOPE AND LIMITATION OF THE STUDY

The scope of the study covers assessment of the role of broadcast media in the sensitization of people of Osogbo towards environmental sanitation. The researcher encounters some constrain which limited the scope of the study;

 a) AVAILABILITY OF RESEARCH MATERIAL: The research material available to the researcher is insufficient, thereby limiting the study

b) TIME: The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.

c) Organizational privacy: Limited Access to the selected auditing firm makes it difficult to get all the necessary and required information concerning the activities.  

 1.7 DEFINITION OF TERMS

ASSESSMENT: The action of assessing someone or something.

BROADCAST MEDIA: The term 'broadcast media' covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and any other materials supplied by the media and press.

 SENSITIZATION: It might be the result of sensitization, the process of making someone react to something that previously had no effect. The noun sensitization is formed from the verb sensitize, which in turn comes from the adjective sensitive, meaning "capable of sensation

ENVIRONMENTAL SANITATION: Environmental sanitation" means the art and science of applying sanitary, biological and physical science principles and knowledge to improve and control the environment and factors therein for the protection of the health and welfare of the public 

1.8 ORGANIZATION OF THE STUDY

This research work is organized in five chapters, for easy understanding, as follows 

Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study. Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature. Chapter three deals on the research design and methodology adopted in the study. Chapter four concentrate on the data collection and analysis and presentation of finding.  Chapter five gives summary, conclusion, and recommendations made of the study