The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State


  • Department: Business Administration and Management
  • Project ID: BAM4241
  • Access Fee: ₦5,000
  • Pages: 85 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 300
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ABSTRACT 

The study is a descriptive survey designed to examine sales promotion management and organizational performance. 
A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size.
A test and retest method was used to determine the reliability of the questionnaire items. 






  • Department: Business Administration and Management
  • Project ID: BAM4241
  • Access Fee: ₦5,000
  • Pages: 85 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 300
Get this Project Materials
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