The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State
- Department: Business Administration and Management
- Project ID: BAM4241
- Access Fee: ₦5,000
- Pages: 85 Pages
- Reference: YES
- Format: Microsoft Word
- Views: 288
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ABSTRACT
The study is a descriptive survey designed to examine sales promotion management and organizational performance.
A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size.
A test and retest method was used to determine the reliability of the questionnaire items.
- Department: Business Administration and Management
- Project ID: BAM4241
- Access Fee: ₦5,000
- Pages: 85 Pages
- Reference: YES
- Format: Microsoft Word
- Views: 288
Get this Project Materials
