THE SALES PROMOTION MANAGEMENT AND ORGANIZATIONAL PERFORMANCE. A CASE STUDY OF GUINNESS NIGERIA PLC BENIN CITY, EDO STATE
- Department: Business Administration and Management
- Project ID: BAM2228
- Access Fee: ₦5,000
- Pages: 84 Pages
- Chapters: 0 Chapters
- Reference: YES
- Format: Microsoft Word
- Views: 1,070
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ABSTRACT
The study is a descriptive survey designed to examine sales promotion management and organizational performance. A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items.
- Department: Business Administration and Management
- Project ID: BAM2228
- Access Fee: ₦5,000
- Pages: 84 Pages
- Chapters: 0 Chapters
- Reference: YES
- Format: Microsoft Word
- Views: 1,070
Get this Project Materials
