ABSTRACT OF THE STUDY

Today the most intriguing issue affecting business in Tanzania and Africa as a whole is poor management which has led most businesses to their death beds. And after going into such a crisis most of them throw the blame on their market unit for failure to competitively market or sell their business output, of particular concern to this study is the intriguing situation in National insurance in Tanzania Which has led the company into the hands of greedy Administrators as they continue to worsen the crisis for the whole management fraternity. In context to this situation, this study entitled the ORGANIZATIONAL MANAGEMENT AND CUSTOMER SATISFACTION with reference to NIC, addresses a business problem of customer satisfaction. It provides guidelines for employee management towards customer handling. This study was guided by three objectives: to examine organizational management that could boost customer satisfaction, to establish the relation between organizational management and customer satisfaction and to identify the role of management on employee performance. To achieve these objectives, the researcher sampled 140 personnel at NICTanga-City. In reality, the related finding to these objectives form the base of proposed customer satisfaction In an effort to achieve the above, the researcher employed an interview questionnaire. Informal interview schedules were also employed to supplement the questionnaire. The collected data is presented in cross-tabular and descriptive forms and analyses statically in order to decipher findings.