ABSTRACT

This research was set to identify the role of graphics in marketing newly introduced products in Calabar and how packaging design can be used to achieve successful marketing. The objective of the study was to identify ways in which graphics assist in the process of marketing, and also assess the nature of graphics in packaging design. Literature review was carried out and related works were reviewed and cited and analyzed. It can be deduced that newly introduced products in Calabar are not graphically designed and some of their designs are not attractive based on their presentation and organization, due to the lack of creativity, good knowledge about the rudiments of graphic design and skills on how to organize a good layout, suitably harmonized colour, illustration and readable typography that can attract attention at a glance.  The methodology was a description of products based on industries that produced them and data obtained was presented in form of a written report in details. It was observed and analyzed that newly introduced products. The product packages were described, critiqued and analyzed based on elements and principles of design and finally summarized and recommended.