THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)


  • Department: Marketing
  • Project ID: MKT1242
  • Access Fee: ₦5,000
  • Pages: 79 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 312
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1.1INTRODUCTION
The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today.  It is also a problem that threatens to worsen rapidly in the years immediately ahead.
On the otherhand, problems relating to rural inaccessibility have continued to plogue the world, and in particular, Nigeria Agriculture, it is on this basis that the government and transport policy maker should intensify efforts to improve the transportation system especially in road network system, their collective or individual efforts and endeavours should be directed towards fighting a war against hunger, and providing necessary transport facilities and services, and contribute to judicious investment decisions in related areas that can help assume the supply of additional food and it’s distribution to consumers.

TABLE OF CONTENTS

CHAPTER ONE:
1.1INTRODUCTION1
1.2STATEMENT OF THE PROBLEM2
1.3OBJECTIVES OF THE STUDY5
1.4RESEARCH HYPOTHESIS6
1.5SIGNIFICANCE OF THE STUDY6
1.6SCOPE OF THE STUDY7
1.7DEFINITION OF TERMS7

CHAPTER TWO
2.1REVIEW OF RELATED LITERATURE11
2.2AN OVERVIEW OF TRANSPORT26
2.3CLASSIFICATION OF TRANSPORT26
2.4PLACE OF TRANSPORTS IN MARKETING27

CHAPTER THREE
3.1RESEARCH DESIGN28
3.2SOURCE OF DATA28
3.3POPULATION OF THE STUDY30
3.4SAMPLE SIZE DETERMINATION30
3.5SAMPLE TECHNIQUES32
3.6RESEARCH INSTRUMENT USED32
3.7LIMITATION OF STUDY33
3.8METHOD OF DATA TREATMENT AND ANALYSIS33

CHAPTER FOUR:
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA35
4.1PRESENTATION AND ANALYSIS OF DATA35
4.2TEST OF HYPOTHESIS

CHAPTER FIVE:
SUMMARY OF FINDINGS, RECOMMENDATION AND
CONCLUSION61
5.1SUMMARY OF FINDINGS61
5.2RECOMMENDATIONS68
5.3CONCLUSION66
BIBLIOGRAPHY73
 
  • Department: Marketing
  • Project ID: MKT1242
  • Access Fee: ₦5,000
  • Pages: 79 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 312
Get this Project Materials

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