TABLE OF CONTENTS
CHAPTER ONE:
1.1 INTRODUCTION 1
1.2 STATEMENT OF THE PROBLEM 2
1.3 OBJECTIVES OF THE STUDY 5
1.4 RESEARCH HYPOTHESIS 6
1.5 SIGNIFICANCE OF THE STUDY 6
1.6 SCOPE OF THE STUDY 7
1.7 DEFINITION OF TERMS 7
CHAPTER TWO
2.1 REVIEW OF RELATED LITERATURE 11
2.2 AN OVERVIEW OF TRANSPORT 26
2.3 CLASSIFICATION OF TRANSPORT 26
2.4 PLACE OF TRANSPORTS IN MARKETING 27
CHAPTER THREE
3.1 RESEARCH DESIGN 28
3.2 SOURCE OF DATA 28
3.3 POPULATION OF THE STUDY 30
3.4 SAMPLE SIZE DETERMINATION 30
3.5 SAMPLE TECHNIQUES 32
3.6 RESEARCH INSTRUMENT USED 32
3.7 LIMITATION OF STUDY 33
3.8 METHOD OF DATA TREATMENT AND ANALYSIS 33
CHAPTER FOUR:
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA 35
4.1 PRESENTATION AND ANALYSIS OF DATA 35
4.2 TEST OF HYPOTHESIS
CHAPTER FIVE:
SUMMARY OF FINDINGS, RECOMMENDATION AND
CONCLUSION 61
5.1 SUMMARY OF FINDINGS 61
5.2 RECOMMENDATIONS 68
5.3 CONCLUSION 66
BIBLIOGRAPHY 73
