MOTIVATION AND EMPLOYEE PRODUCTIVITY IN COCA-COLA COMPANY PLC


  • Department: Business Administration and Management
  • Project ID: BAM0723
  • Access Fee: ₦5,000
  • Pages: 77 Pages
  • Chapters: 5 Chapters
  • Methodology: Simple Percentage
  • Reference: YES
  • Format: Microsoft Word
  • Views: 5,912
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MOTIVATION AND EMPLOYEE PRODUCTIVITY IN COCA-COLA COMPANY PLC
TABLES OF CONTENT

CHAPTER ONE: INTRODUCTION
1.1    Background to the Study    -    -    -    -    
1. 2      Statement of Research Problem    
1.3    Objectives of Study    -    -    -    -    -    
1.4    Research Hypothesis    -    -    -    -    -    
1.5    Scope of Study    -    -    -    -    
1.6       Significance of the Study    -    -    -
1.7    Limitation of Study -    -    -    -    -    -
CHAPTER TWO: LITERATURE REVIEW
2.1    Introduction    -    -    -    -    -    -    
2.2    Literature Review on Motivation    -    -    
2.2.1    Definition of Motivation    -    -    -    -    
2.2.2     Motivational Approaches     -    -    -    -    
2.2.3    The Motivation Process    -    -    -    
2.2.4    Motivational Techniques    --    -    -    -    -    
2.2.5    Theories of Motivation    -    -    -    -
2.3      Motivation and its Relationship with Productivity -    -    
2.3.1    Importance of Productivity    -    -    -    -
2.3.2    Different Types of Productivity Measures -    
2.3.3    Productivity and Efficiency -    -    -    -    -    
CHAPTER THREE: RESEARCH METHODOLOGY
3.1    Introduction    -    -    -    -    -    
3.2    Research Design    -    -    -    -    -
3.3    Population and Sampling    -    -    -    -
3.4    Sources of Data    -    -    -    -    -
3.5    Operationalization an Measurement Of Variables    -    -    
3.6       Research Instrument -    -    -    -    -    -
3.7    Data Analysis Techniques    -    -    -    -
CHAPTER FOUR
4.1  Introduction -    -    -    -    -    -    
4.2    Data Analysis and Interpretations -    -    -    -    -
4.3        Discussion of Findings    -    -    -    -    -
CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
5.1    Introduction    -    -    -    -
5.2    Summary of Findings -    -    -    -    -
5.3    Conclusion    -    -    -    -    -    
5.4    Recommendations     -    -    -    -    
    Bibliography    -    -    -    -    -    -
    Appendix    -    -    -    -
LIST OF TABLE
4.2.1    DATA ANALYSIS AND INTERPRETATIONS
Table 1:  Distribution of Respondents by Sex    -    -    -
Table 2: Distribution of Respondent by Age     -    -    -
Table 3: Distribution of Respondents by Marital Status    -    -
Table 4: Distribution of Respondents by Educational Qualification
Table 5: How Motivation can be Enhanced    -    -
Table 6: Techniques of Motivation -    -    -    -
Table 7: What That Motivate Employees    -    -
Table  8: Effect Of Participatory Decision Making
Table 9: Effect of Salary on Employee Productivity -        
LIST OF FIGURES
Figure 1: The Motivation of Process-    -    -    -
Figure 2: Hierarchy of Need    -    -    -    -    -    -
Figure 3: The Porter and Lawler Model    -    -    
ABSTRACT
This research study assess and evaluate motivation as a means of increasing productivity in an organization (A Case Study of Coca-Cola Company Plc) Other objectives of this study are: Providing an insight on how motivation of workers can be enhanced, identifying some useful techniques that can be used to increase productivity, identify what motivate employees and ascertaining if enhanced salary package have positive motivational influences on productivity.
For the purpose of the researcher employed the use of questionnaire to gather the primary source of data. For my data presentation, the researcher employed the use of tables, while I used percentage and correlation method for data analysis.
The researcher was able to find out that motivation has a great relationship with productivity and that employees produce more when they are sufficiently motivated. Based on these findings the researcher recommends that financial and non-financial rewards should be implemented duly.  
CHAPTER ONE
INTRODUCTION
1.1    Background to the Study
Every organization consists of men who utilize skills, technologies and other resources to attain organizational   goals and targets.  Human beings are the pivots every organization needs to function and realize its objectives. The human factor is the most important factor in the production process in that it determines the fortunes or misfortunes of any organization.
The employer recruits people into his organization with the purposes of making them work effectively so that the objectives of the organization can be realized. But his objectives and that of the employees are not the same therefore he must harmonize their objectives and channel them to productive use through motivation.
Motivation is the reason why employees behave the way they do in an organization and this is important in the management of human resource (Graham, 1991). Motivation can be defined as willingness to expand energy to achieve a goal or a reward (Beach, 1980) Motivation is therefore concerned with why people do or refrain from doing things. A motive is a need or driving force within an individual which must be satisfied (Cole, 1991). So the first step in the process of motivating workers is to know their needs at the various stages of their development. For instance, the need of a junior worker on Level 05 will not be the same with a senior officer of Level 15.
The centrality of the work force  in an organization have informed organizational and research focus on tapping and improving workers productivity, commitment, motivation and morale has been primary concern in the drive for increased out put organizational progress and profits. In this regard, organizations have attempted several techniques and methods aimed at the improvement of their workers total output such as incentives, job design, leadership styles, work improvement and workers participation (Luthans, 1990).
The satisfaction of workers in terms of their needs expectations and purpose is vital to industrial peace and organizational performance. According to various social sciences and management science researchers such as Lawler and Porter (1968), Porter et al (1973), Campbell and Pritchard (1976), revealed that people can only give off their best if their needs are satisfied. There are several factors which could influence staff productivity. They include the environment in which the individual works, the leadership demonstrated, the supervisory skills and knowledge of the individual. These factors impair the productivity of an employee if not well appreciated.
All over the world, management of both private and public establishments are constantly researching into methods that would promote adequate staff motivation. This however, has been a very difficult task. Experts including sociologists and behavioural scientists such as  Alderfer (1969), McCelland in (1961), Maslow (1954) and Herzberg (1959), have propounded various theories, programmes, models and definitions but the best methods to motivate employees still remains a fundamental problem which is yet to be resolved. Hence, this study is to identify factors that promote positive motivational behaviours among workers in an organization (using Coca Cola Bottling Company Benin City as a Case Study).   
1. 2   Statement of Research Problem
    People often claim that poor attitude to work displayed by workers is due to lack of incentives, promotion, poor working conditions and ethnicity. Various administrations in Nigeria have made several attempts in the past to resolve the problem of low productivity, poor attitude to work and lack of enthusiasm among Nigerian workers. These unfavourable conditions most times lead to absenteeism, low moral, poor productivity and high personnel turnover. In some unionized organizations, there also exists a state of antagonism between management and the union which most times culminate into disputes, strikes and lockout.
    With this in mind, the aim of the research is to identify how motivation increases productivity in Coca Cola Bottling Company that will elicit positive response from employees of the organization thereby leading to improved productivity.
1.3    Research Questions
How can workers be motivated?
What are those techniques that can be used to increase employee productivity?
What are those incentives that can be used to motivate employees?
How can participative affect decision making affect productivity?
Does enhanced salary package have a positive motivational influence on employee’s productivity?
1.4    Objectives of the Study
Provide an insight into how motivation of workers can be enhanced.
Identify some techniques that can be useful to achieve increase in productivity.
Identify what motivate employees.
Ascertain if participative decision making leads to increase productivity.
Ascertain if enhanced salary package have a positive motivational influence on employee’s productivity.
1.5    Research Hypotheses
Ho:      An insight on how to motivate workers can not be enhanced.
Hi:  An insight on how to motivate can be enhanced.
Ho:  Some techniques cannot be useful to achieve increase in productivity.
Hi:  Some techniques are useful to achieve increase in productivity.
Ho:  No factor motivates employees.
Hi: Some factors motivate employees.
Ho: Participating decision making does not lead to productivity.
Hi: Participating decision making does lead to productivity.
Ho: Enhanced salary package have no positive motivational influence on employees productivity.
Hi: Enhanced salary package have positive motivational influence on employees productivity.
1.6    Scope of Study
    This research work concentrate on motivation as a means of increasing productivity using Coca Cola Bottling Company Benin City as a Case Study. The target group shall be employees of Coca Cola Company within the age range of 21 to 60 years comprising of both males and females. Data will be generated from the workers of both junior and senior cadres of coca-cola bottling company located at Eyean, Benin City. The study shall cover the period of 5 years i.e. between 2005-2010. However, references could be made for illustration aside this period if the need arises.
1.7   Significance of the Study
With deeper and better knowledge of motivation related problems and hindrances, organizations will be better placed to devise and operate motivational techniques that would elicit maximum effort from their staff and ultimately improve productivity so that the organizations goal can easily be realized.
The study is significant because it seeks to examine if the system of financial remuneration which since the colonial era till date has occupied a central theme in an attempt to motivate public workers needs to be sustained, modified or discontinued. This is most relevant since majority of recent industrial conflicts have to do with economic issues. On human relations aspect, numerous appeals are directed to Nigeria management personal requesting them to develop faviourable attitude towards their jobs and to be more committed to cooperate goals. But in the day to day operations of various organizations much emphasis have been on motivational patterns or factors not congruent with the “national character” and societal expectations. The fact is that employees bring various built in set of goals, values and need with them to the job and expectations of their realization determined participation in organization.   
Other significance of this study is as follows:
It will broaden the researcher’s knowledge on the subject matter not only as field of study in management but most importantly to appreciate the intricacies and its usefulness as a tool of administrative management.
To be an important reference source for any further study on the means of increasing productivity through motivation.
To also reduce employee’s indifference to organizational objectives, it is also hoped that it will be of immerse value to students.
To encourage managers to be more sensitive to the importance of motivation of workers for productive gains.
To provide a handful of motivational techniques that could be useful to managers of enterprise.
The result of this study will hopefully help to reduce industrial tension, disruptive outcomes of strike and other union related activities.
1.8    Limitations of Study
In the course of this research, a number of constraints will be encountered. The constraints encountered presently are:
Insufficient time: the time for this research work is not enough, as it is shared with other academic requirements.
Insufficient fund: lack of funds impedes movement to and from various libraries and other relevant source of information.

  • Department: Business Administration and Management
  • Project ID: BAM0723
  • Access Fee: ₦5,000
  • Pages: 77 Pages
  • Chapters: 5 Chapters
  • Methodology: Simple Percentage
  • Reference: YES
  • Format: Microsoft Word
  • Views: 5,912
Get this Project Materials
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