ABSTRACT

The essence of this work is to study social media and politics in Anambra State with the timeframe, 2014 to 2018. The concepts of social media and politics were discussed as well as the relationship between the two concepts. This work basically studied how social media influences the political processes and activities of Anambra State. The effective use of social media on politics and as well the challenges confronting social media deployment in politics. The study was quantitative and adopted descriptive survey design in presentation and analysis of data. The study was guided under the theoretical frame of agenda-setting theory. Recommendations and solutions to challenges confronting the effective deployment of social media on Anambra State politics were proffered.     

TABLE OF CONTENTS

Title page----------i

Dedication -----------ii

Certification ---------iii

Approval Page ---------iv

Acknowledgements--------v

Table of Contents---------vi

Abstract -----------x

CHAPTER ONE: INTRODUCTION

1.1 Background of the Study-------1

1.2 Statement of the Problem -------4

1.3  Research Question ---------5

1.4  Objectives  of the  Study-------6

1.5  Significance of the Study-------6

1.6  Research  Hypothesis -------7

1.7  Research Methodology -------7

1.8  Scope and the Limitation of the Study -----7

1.9  Definition of  Terms--------7                                       

CHAPTER TWO: LITERATURE REVIEW AND THEORETICAL FRAMEWORK   

2.1 Literature Review - -------10

2.1.1 Conceptual Review -------10

2.1.1.1 Social Media--------10

2.1.1.2 Politics ---------12

2.2 Social Media and Politics-------12

2.2.1 Social Media and Political Participation----12

2.2.2 Social Media and Political Contestation ----14

2.2.3 Social Media and Governance ------17

2.3 Social Media Deployment and Politics in Anambra State-18

2.4 Theoretical Review --------22

2.4.1 Theory of Agenda –Setting ------22

2.4.2 The Farming Theory -------26

2.4.3 Magic Bullet Theory -------29

2.4.4 Uses and Gratification Theory ------31

2.4.5 Media Intrusion Theory -------33

2.5 Theoretical Framework -------34

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Research Design --------37

3.2 Population of the Study -------37

3.3 Sample and Sampling Techniques-----37

3.4 Method of Data Analysis -------38

3. 5 Method of Data Analysis -------38

CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA

4.1 Introduction---------39

4.2 Presentation and Analysis of Data------39

4.3 Hypothesis Testing --------39

4.4 Analysis of Other Data-------49

4.4.1 Social Media Use--------49

4.4.2 Social Media and Political Choice -----51

4.4.3 Social Media and its Challenges in Political Deployment --52

4.4.4 Solution to Challenges Facing the Effective Deployment  

of Social  Media  in Politics-------53

4.5 Discussion of Findings -------54

CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS

5.1   Summary of Findings -------56

5.2   Conclusion---------58                            
5.3   Recommendations--------59                 
  REFERENCES---------61