ABSTRACT

In every organization there are certain marketing strategies that should be considered. This is because the performance depends on the strategies chosen. This has always been a problem to some organizations that choose poorly those Strategies. The aim of the objectives is to solve the problems concerning the strategies. Those objectives are as follows. i. To investigate the various marketing strategies offered by Uganda telecom so as to establish a clear picture on the ground. ii. Examine the effect of marketing strategies and performance in Uganda telecom. iii. Establish indicators of performance in Uganda telecom. The research also comments by different authors concerning the marketing strategies in Telecom Companies and how the strategies affect the performance of the company are discussed. Different research methodologies are discussed. Both primary and secondary data are used .Interviews; questionnaires and the study of the documents of the telecom company are used in the collection of the data concerning the organization The data that was collected from the case study is analyzed, with an aim of validating the method of choice for solution development and implementation. The research further presents the conclusion and recommendation of the study. The first section discusses the conclusion of the research findings, finally section two presents the recommendations of the study.