ABSTRACT

The study investigated the relationship between corporate strategic planning and business survival. Cross-sectional survey design was employed for the study. The main instrument used was the questionnaire which was rated using 5 likert scale student. 80 respondents were used for the study, 55 are male while 25 are female respondent. The research questions used for the analysis are: What are the effects of strategic management on productivity? What are the strategic management tools used by organizations? What is the relationship between strategic management and productivity? What are the strategic goals of Cadbury Nigeria PLC? What are the company’s internal strength and weakness?

 The statistical tools used for analysis the data were the simple percentage which was done through frequency table distribution. The result of the findings show that strategic management tools is effective in my organization and has a positive relationship with employees’ productivity

 

TABLE OF CONTENTS

Page

Title Page

Abstract

Certification

Dedication

Acknowledgement

Table of Content

CHAPTER ONE: INTRODUCTION

1.1Background of Study

1.2Statement of Problem 

1.3Objective of Study

1.4Significance of Study

1.5Research Questions

1.6Scope of Study

1.7Operational definition of Terms

CHAPTER TWO: LITERATURE REVIEW

2.1 Strategy management

2.2 Service strategy of organisation

2.3Strategy and productivity

2.4Implication of strategic management

2.5main characteristics of strategic management origins

2.6resources productivity of organization

2.7productivity the panacea to organizational growth

2.8Historical Background of Cadbury Nigeria PLC

CHAPTER THREE: RESEARCH METHODOLOGY

3.1The Research Design

3.2Population of the Study

3.3Sample and Sampling Technique

3.4Data collection and Instrument

3.5 Method of Data Analysis 

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1 analyses of respondents characteristics

4.2 presentation and analysis of data part B

CHAPTER FIVE: DISCUSSION

5.0Summary of Findings

5.1Conclusion

5.2Recommendation

5.3Suggestions for Further Study 

References

Questionnaire