INTRODUCTION
Marketing practices in the early sixties have its way through satisfying the manufacturer and his goals without considering the consumers position in the product. Nwaneri (1981), noted that the social orientation in marketing of these early times challenges and changes or cultural values and socio-economic conditions that give rise to consumers dissatisfaction and grievances against marketing activities. Therefore, one would say that consumerism is a protest against marketing malpractices and or any endeavor to eradicate marketing injustice and malady.Consumerism, with its emphasis on the consumers right is increasingly becoming a crucial topic in marketing science with a lot of implications, for business.
TABLE OF CONTENTS
CHAPTER ONE
1.0INTRODUCTION
1.1BACKGROUND OF THE STUDY
1.2STATEMENT OF THE PROBLEM
1.3OBJECTIVES OF THE STUDY
1.4HYPOTHESIS / RESEARCH QUESTIONS
1.5SIGNIFICANCE OF THE STUDY
1.6SCOPE / DELIMITATION OF THE STUDY
1.7DEFINITION OF TERMS
1.8LIMITATION OF THE STUDY
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1SCOPE OF CONSUMERISM
2.2PERSPECTIVE ON CONSUMERISM
2.4THE NIGERIA CONTEXT
2.5THE NEED FOR CONSUMER PROTECTION IN NIGERIA
2.6BASIS FOR CONSUMER PROTECTION POLICY IN NIGERIA
2.7PERSPECTIVE ON CONSUMER PROTECTION
2.8CONSUMER LAWS IN NIGERIA
2.9 THE CONSUMER PROFILE
CHAPTER THREE
RESEARCH METHODOLOGY
3.1SOURCES OF DATA
3.2RESEARCH INSTRUMENT USED
3.2POPULATION OF THE STUDY
3.3SAMPLE SIZE FOR CONSUMER
3.4SAMPLE SIZE FOR PRODUCERS
3.5QUESTIONNAIRE DISTRIBUTION
3.6PATTERN OF QUESTIONNAIRE DISTRIBUTION AND COLLECTION
3.7QUESTIONNAIRE DISTRIBUTED AND COLLECTED FROM PRODUCERS
3.8PROBLEMS ENCOUNTERED
CHAPTER FOUR
4.1PRESENTATION AND ANALYSIS OF DATA
4.2TEST OF HYPOTHESIS
CHAPTER FIVE
DISCUSS OF FINDING, RECOMMENDATION AND CONCLUSION
5.1SUMMARY OF FINDING
5.2RECOMMENDATION
5.3CONCLUSION
