INTRODUCTION
Marketing practices in the early sixties have its way through satisfying the manufacturer and his goals without considering the consumers position in the product. Nwaneri (1981), noted that the social orientation in marketing of these early times challenges and changes or cultural values and socio-economic conditions that give rise to consumers dissatisfaction and grievances against marketing activities. Therefore, one would say that consumerism is a protest against marketing malpractices and or any endeavor to eradicate marketing injustice and malady.Consumerism, with its emphasis on the consumers right is increasingly becoming a crucial topic in marketing science with a lot of implications, for business.
TABLE OF CONTENTS
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVES OF THE STUDY
1.4 HYPOTHESIS / RESEARCH QUESTIONS
1.5 SIGNIFICANCE OF THE STUDY
1.6 SCOPE / DELIMITATION OF THE STUDY
1.7 DEFINITION OF TERMS
1.8 LIMITATION OF THE STUDY
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 SCOPE OF CONSUMERISM
2.2 PERSPECTIVE ON CONSUMERISM
2.4 THE NIGERIA CONTEXT
2.5 THE NEED FOR CONSUMER PROTECTION IN NIGERIA
2.6 BASIS FOR CONSUMER PROTECTION POLICY IN NIGERIA
2.7 PERSPECTIVE ON CONSUMER PROTECTION
2.8 CONSUMER LAWS IN NIGERIA
2.9 THE CONSUMER PROFILE
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 SOURCES OF DATA
3.2 RESEARCH INSTRUMENT USED
3.2 POPULATION OF THE STUDY
3.3 SAMPLE SIZE FOR CONSUMER
3.4 SAMPLE SIZE FOR PRODUCERS
3.5 QUESTIONNAIRE DISTRIBUTION
3.6 PATTERN OF QUESTIONNAIRE DISTRIBUTION AND COLLECTION
3.7 QUESTIONNAIRE DISTRIBUTED AND COLLECTED FROM PRODUCERS
3.8 PROBLEMS ENCOUNTERED
CHAPTER FOUR
4.1 PRESENTATION AND ANALYSIS OF DATA
4.2 TEST OF HYPOTHESIS
CHAPTER FIVE
DISCUSS OF FINDING, RECOMMENDATION AND CONCLUSION
5.1 SUMMARY OF FINDING
5.2 RECOMMENDATION
5.3 CONCLUSION
