TABLE OF CONTENT

TITLE PAGE                                                 

CERTIFICATION                                           

DEDICATION                                                

ACKNOWLEDGMENT                              

TABLE OF CONTENT

CHAPTER ONE

1.1       INTRODUCTION

1.2       STATEMENT OF THE PROBLEM

1.3       OBJECTIVES OF THE STUDY

1.4       RESEARCH QUESTION

1.5       RESEARCH HYPOTHESIS

1.6       SIGNIFICANT OF THE STUDY

1.7       DEFINITION OF TERMS

1.8       PLAN ORGANIZATION OF THE STUDY                                              

CHAPTER TWO

2.1       LITERATURE REVIEW

2.2       HISTORICAL BACKGROUND OF SKY BANK PLC

2.3       DEVELOPMENT OF ADVERTISEMENT

2.4       THE NEED FOR COMMUNICATION

2.5       OBJECTIVE OF ADVERTISEMENT

2.6       ADVERTISING MEDIA

2.7       IMPLICATION OF ADVERTISING FOR THE BANKING INDUSTRY

2.8       GETTING ATTENTION

CHAPTER THREE

3.1       RESEARCH METHODOLOGY

3.2       SOURCES OF DATA

3.3       SAMPLE DESIGN

3.4       METHOD OF DATA COLLECTION

3.5       TECHNIQUE OF DATA ANALYSIS

CHAPTER FOUR

4.1       DATA PRESENTATION

4.2       DATA ANALYSIS

4.3       INTERPRETATION OF DATA

CHAPTER FIVE

5.1       FINDINGS

5.2       SUMMARY

5.3       CONCLUSION

5.4       RECOMMENDATIONS