TABLE OF CONTENTS

Title page

Dedication

Acknowledgement

Abstract

Table of contents

CHAPTER ONE

1.1      Introduction

1.2      Statement of problem

1.3      Objective of the study

1.4      Importance of the study

1.5      Scope and limitation of the study

CHAPTER TWO

2.1      Defination of advertising

2.2      Objectives of advertising

2.3      Economics justification of advertising

2.4      Forms of advertising

2.5      Critism of advertising

CHAPTER THREE

3.1    Source of data and information

3.2    Research population and sample size

3.3    Statistical techniques

3.4    Research problems

CHAPTER FOUR

4.1    Presentation and analysis of data

4.2    Summary of findings

CHAPTER FIVE

5.1    Conclusion on findings

5.2    Recommendations

References
CHAPTER ONE

1.1   INTRODUCTION

        Advertising consists of all activities involved in presenting to a group, a non-personal, oral or visual, openly sponsor message regarding a product, services or ideal. This message called on advertising is disseminated though one or more media and paid for by the identified sponsor.

         Essentially, advertising is a means of spreading information however, it will be useful to a reader of this project as to distinguish it from other form of communication. Advertising is further distinguished by the fact that it is employed for promotion to a large audience. In fact, it is often referred to as mass selling, through the medium of television, for instance. A further important characteristic of advertising that usually distinguishes it from personal selling to the degree of control that can be maintained over the promotional effort advertising has a great influence on a product.