TABLE OF CONTENT

DECLARATION ........................................................................................................................................... .i

APPROV AL. ............. ·----······················----······································································ii

DEDICATION ............................................................................................................................................. iii

ACKNOWLEDGEMENT ............................................................................................................................ iv

TABLE OF CONTENT .................................................................................................................. v

LIST OF TABLES ........................................................................................................................ vii

LIST OF FIGURE ........................................................................................................................ viii

CHAPTER ONE ............................................................................................................................. I

INTRODUCTION .......................................................................................................................... I

1.0 Introduction ............................................................................................................................... I

I. I Background to the Study ........................................................................................................... I

1.2 Statement of the Problem .......................................................................................................... 2

1.4 Objectives of the Study ............................................................................................................. 3

1.5 Research Questions ........................ : .......................................................................................... 3

l .6Scope of the Study ..................................................................................................................... 3

1.6.1 Geographical scope ................................................................................................................ 3

1.6.2 Content scope ......................................................................................................................... 3

l.6.3Time scope .............................................................................................................................. 4

I. 7 Significance of the Study .......................................................................................................... 4

1.8 The Conceptual Framework ...................................................................................................... 5

CHAPTER TWO ............................................................................................................................ 6

LITERATURE REVIEW ............................................................................................................. 6

? .0introduction ................................................................................................................................ 6

2.1 Broadcast Media ..................................................................................................................................... 6

2.2 Children Rights ....................................................................................................................................... 6

2.3 The Impact of the Broadcast Media in Promoting of Children's Rights .................................. 6

2.4 The Importance of the Broadcast Media in promoting Children's Rights ............................................. 9

2.4 Challenges faced by the Broadcast Media in Promoting Children Rights ................................ 9

2.4Strategies to overcome the challenges encountered by co=unication .................................. 11

V

CHAPTER 11IREE . . . . . . .. . .. . . . . .. . . . . . . . . . . .. . . . .. . .. . . . . .. ....... .. . . ..... ....... .. . . . . . .. .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

METHODOLOGY ....................................................................................................................... 13

3 .0 Research Design .................................................................................................................... 13

3 .1 Study Population ................................................................................................................... 13

3 .2 Table 1: Sample size and composition .................................................. , ............................. 13

3 .3 Sample size ............................................................................................................................ 13

3 .4 Sampling design .................................................................................................................... 14

3 .5 Sources of data collection ...................................................................................................... 14

3 .5 .1 Primary data ....................................................................................................................... 14

3 .5 .2 Secondary data ................................................................................................................... 14

3.6 Data collection Instruments ................................................................................................... 15

3. 7 Data presentation and analysis .............................................................................................. 15

3. 7 .1 Data analysis .............................. , ........................................................................................ 15

3. 7 Ethical Considerations ........................................................................................................... 16

3 .8 Validity and Reliability ......................................................................................................... 16

3 .9 Limitations of the study ........................................................................................................ 16

CHAPTER FOUR ..................................................................................................................... 17

DATA PRESENTATION, INTERPRETATION, ANALYSIS AND DISCUSSION OF

RESEARCH FINDINGS .......................................................................................................... 17

4. 0 Introduction ......................................................................................................................... 17

4.1 Background information of respondents ............................................................................. 17

4 .2 .3 The Impact of broadcasting in promoting of Children's Rights ...................................... 21

4.4 Challenges on the Media Role in the Promotion of Human Rights in Uganda .................. 23

CHAPTER FIVE .............................. , ........................................................................................ 27

SUMMARY, CONCLUSIONS AND RECOMMENDATION ............................................... 27

5.0 Introduction ......................................................................................................................... 27

5.1.1 Impact of broadcasting in promoting of Children's Rights .............................................. 27

5.1.2 Challenges on the Media Role in the Promotion of Human Rights in Uganda ............... 27

5.1.3 Strategies to overcome the challenges encountered by communication .......................... 27

5 .2 Conclusion ........................................................................................................................... 28

5 .3 Recommendations ............................................................................................................... 28

Reference ................................................................................................................................... 3 0

APPENDIXIII: BUDGET ......................................................................................................... 33