STRATEGIES FOR MARKETING CULTURAL HERITAGE FROM LOCAL TO GLOBAL.


  • Department: Library Science
  • Project ID: LIS0177
  • Access Fee: ₦5,000
  • Pages: 41 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 359
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By any standard, tourism has become the world's number one industry, and the African cultural heritages have been placed on reference incognito shielding it from advertising, marketing and sharing these rich and prosperous ancestral indigenous knowledge systems from the outside world in the name of traditional values, norms and/or religious fallacy. This research project is centered on introducing marketing strategies and advertising techniques to the supposed ever flourishing ethic and norms or our traditional practises that are gradually going into extinction and those that need more notifications and educating more published.

  • Department: Library Science
  • Project ID: LIS0177
  • Access Fee: ₦5,000
  • Pages: 41 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 359
Get this Project Materials
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