ABSTRACT

The Theatre is a major component of the society; as no society can do without diversion and the documentation of its cultural heritage. This study seeks to examine the impact of effective house management as a panacea for audience motivation; using Ondo’s state ministry of Culture and Tourism as a paradigm. The study adopts qualitative research methodology in its data gathering and analysis; it uses (questionnaire) and (Interview) to gather data. While Abraham Maslow’s hierarchy of needs theory serves as the study’s theoretical framework. The study unravels that theatre house faces some challenges that affects audience engineering and motivation. It also discovered that government intervention and private sector partnership can also help increase audience patronage. The study thus exposes the need for workshop and training for workers of state owned theatre outfit to acquaint them with the technical-know-how and various strategies of audience engineering. In conclusion, the study proposes that audience motivation depends greatly on effective and efficient house management, which as at present is a major challenge facing the Government own Arts and Culture outfit in the country.