ABSTRACT

This study was conducted to find out why people watch animations more than others such as Hollywood, Bollywood or Nollywood movies. In finding out the total number of people registered spring 2018, the registrar of the school was conducted to get a concise and factual number of students registered. In addition, based on the response from the registrar, the total number of 976 undergraduate and 75 graduate students was provided which gives a sum of 1051 students. In addition, based on the Taro Yamane Formula, the sample size, margin of error and confidence level was generated. Furthermore, the problem of the study was to find out why people or students watch animations so much and the effective it has on them. In addition, the objectives however was aimed at identifying the attractions that animation holds for viewers, then examine the attractions and finally, find out the factors responsible for viewers holding unto those attractions. Likewise, the theories used by the researcher are Uses and Gratification Theory by Blumler and Katz in 1974 and Social Cognitive Theory by Albert Bandura in the 1960s