ABSTRACT

The study examined the impact of new product development on sales volume in Peugeot Automobile Nigeria Limited, Kaduna. The objective of the study is to examine how new product development on sales volume are being carried out by Peugeot Automobile Nigeria Plc, Kaduna. The survey research method would be adopted in this research. The finding further reveal that the techniques used in new product development on sales volume in Peugeot Automobile are basically the total assurance and consumer feedback. In conclusion, the new product development is very important to the existence of business organization because its survival depends on increase in sales volume. As such it was recommended that new product development on PAN Nigeria Limited should strengthen its marketing activities by monitoring competitive activities on a regular basis in order to identify areas of their weakness.



TABLE OF CONTENTS

Title i

Declaration ii

Approval page iii

Dedication iv

Acknowledgement v

Abstract vii

Table of contents viii



CHAPTER ONE:

INTRODUCTION

1.1 Background of the Study 1

1.2 Statement of the Problem 4

1.3 Objectives of the Study 7

1.4 Significance of the Study 7

1.5 Research Questions 8

1.6 Scope of the Study 8

1.7 Limitations of the study 9



CHAPTER TWO:

LITERATURE REVIEW

2.1 Introduction 11

2.2 Definition of product 11

2.3 Stages New Product Development 17

2.4 Process of new product development 21

2.5 Reasons and Objectives of New Product Development 26

2.6 Product Life Cycle 27

2.7 Issues of sales 27

2.8 Summary of the Literature 29



CHAPTER THREE:

RESEARCH METHODOLOGY

3.1 Introduction 30

3.2 Research Design 30

3.3 Area of Study 31

3.4 Populations of Study 31

3.5 Sample Size and Sampling Technique 31

3.6 Instrument of Data Collection 32

3.7 Validation of Instrument 32

3.8 Reliability of Instrument 32

3.9 Method of Data Collection 32

3.10 Method of Data Analysis 33



CHAPTER FOUR:

DATA PRESENTATION AND ANALYSIS

4.1 Introduction 34

4.2 Characteristics of Respondents 34

4.3 Data Presentation and Analysis 35

4.4 Summary of Findings 39

4.5 Discussion of Findings 39



CHAPTER FIVE:

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary 40

5.2 Conclusion 42

5.3 Recommendations 43

Bibliography 45