ABSTRACT
This project was undertaken to examine the importance of effective marketing of services in the Nigerian financial industries.
In the past, marketing was linked to services in industries like banking and rather to manufacturing industry in recent years; however, marketing activities industry in the banking industries have acquired increased importance and attracts more attention. The reason for this phenomenon is easy to appreciate for competition in banks, which market their activities and canvas for patronage through the provision of effective services.
In the empirical study of marketing of financial services, an attempt was made to determine the average time spent by customers in the bank for some basic transaction and to identify causes of delay if any.
The study is organized in four chapters, the first chapter focuses attention on the research background, its objectives, significance and limitations and definition terms.
The second chapter deals with the literature review and chapter three is on research design and methodology, while chapter four deals on the findings.
Recommendations and conclusion
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
INTRODUCTION
1.1 Background
1.2 Statement of the study
1.3 Purpose and objective of the study
1.4 Significance of the study
1.5 Limitations of the study
CHAPTER TWO
REVIEW OF RELATED LITERATURE
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 Sources of data (secondary sources)
3.2 Location of data
3.3 Methods of data collection (literature work)
CHAPTER FOUR
FINDINGS
CHAPTER FIVE
RECOMMENDATIONS
CONCLUSIONS
REFERENCE
