ABSTRACT

This project was undertaken to examine the importance of effective marketing of services in the Nigerian financial industries.

In the past, marketing was linked to services in industries like banking and rather to manufacturing industry in recent years; however, marketing activities industry in the banking industries have acquired increased importance and attracts more attention. The reason for this phenomenon is easy to appreciate for competition in banks, which market their activities and canvas for patronage through the provision of effective services.

In the empirical study of marketing of financial services, an attempt was made to determine the average time spent by customers in the bank for some basic transaction and to identify causes of delay if any.

The study is organized in four chapters, the first chapter focuses attention on the research background, its objectives, significance and limitations and definition terms.

The second chapter deals with the literature review and chapter three is on research design and methodology, while chapter four deals on the findings.

Recommendations and conclusion

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

1.1              Background

1.2              Statement of the study

1.3              Purpose and objective of the study

1.4              Significance of the study

1.5              Limitations of the study

CHAPTER TWO

REVIEW OF RELATED LITERATURE

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

3.1              Sources of data (secondary sources)

3.2              Location of data

3.3              Methods of data collection (literature work)

CHAPTER FOUR

FINDINGS

CHAPTER FIVE

RECOMMENDATIONS

CONCLUSIONS

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

The history of modern co-operative society in Nigeria dates back to 1933 when the government of Nigeria arranged for an inspection to be carried out by M.C.F Strickland a co-operating expert, who for three months December 1933 to March 1934 investigated the possibility of introducing a co-operative system into Nigeria.

Mr. Jlriok – land strongly recommended the introduction of co-operatives into Niger and his report submitted in 1934 (April) forms the main point for the introduction of modern co-operation into Nigeria. Mr. Strickland also drafted a proposed ordinance and regulation. His report was accepted and quickly implemented co-operative was registered in the name of Mr. E.F.G Haig, was appointed and sent for training in overseas. Mr. Haig studied the Indian co-operative law and modified it for use in Nigeria.

By 1934, many co-operative has been formed. The first co-operative society to be registered was that G. Bedun near Ibada in 1937 late Chief Akinpene Obisesan who is regarded as the father of Gbedum Co-operative produces marketing society limited following this, many co-operative were formed all over the country.

A co-operative is an association of persons united, social and austral used and aspirations through a jointly owned and democratically controlled enterprise. A co-operative is an association of persons into a capital.

The interest of the members must come before those of capital. The group of persons is the social element.

In early 80s, so many co-operatives was formed, this is done so as to enable members to save their money and also with the aim of borrowing loans from the society a lot of progress was gain by member because of the low rate of interest also, it encourage members to borrow money from other organization. However, co-operative have played an effective role to the socioeconomic development and growth of the society today. This will take the ovation to a greater height in such a way that individuals and organizations does not lack fund. The nation will be push to a fretter industrial and technological stage.

1.2                                                              STATEMENT OF THE PROBLEM

The problem associated with the development of co-operative is that there are many problems, which prevent it from not performing, as well as it should, these include:

a.       Poor members and high level of illiteracy among members, low public awareness of co-operative potential lecturers and seminar are not held by the member, this leads to which level of ignorance of member.

b.         LACK OF INTEREST AMONG MEMBERS

     Low level of participation, the char action is what belongs to everybody, belongs to nobody, non-participation has caused problem for the development of co-operative in Nigeria.

c.         POOR MANAGEMENT

Poor management by the official and members has caused problems to the development of co-operative in Nigeria. Not keeping the account book in safe for audit will lead to problem.

 1.3      PURPOSES AND OBJECTIVE OF THE STUDY

a.         To determine the contribution of the co-operative movement to the economic of their members.

b.         To measure community awareness of the co-operative in its immediate environment.

c.         To examine the management of co-operative

d.         To determine the sources of funds for the co-operative and how surplus are shared among the members.

1.4       SIGNIFICANCE OF THE STUDY

The research work will be useful with the following importance:

a.         To student and scholars studying co-operative in higher institution system.

b.         For further development of co-operative society in Nigeria, in order to redress the daily exploitation, which people suffer at hard of profit earning middlemen during the capitalist system.

c.         To official of the society as a standard of internal evaluation and control performance in co-operative societies.

d.         The research scholars who may wish to carry out further, the matter on related topics.