ABSTRACT
This study focuses on “The Role of the Media in Influencing Enugu State Government Policies during Governor Chime’s Government from 2007-2011”. A survey method of research was used, five questions were raised and three hypotheses were formulated of which one was accepted and two rejected. The population of 3,267,837 was estimated for the study and a sample size of 400 was randomly selected as the representation of the population, which were administered of the questionnaire that serves as the measuring instrument of the study. The simple percentages and tables served as the the system for data analysis. From the three hypothetical test conducted, the result indicated that the State Media of Enugu State in a marginal sense influence the Government policies of Governor Sullivan Chime in his first tenure. In conclusion, the study portrayed the fact that the State media of Enugu reflected effectively the policies of Governor Sullivan Chime and had a limited influence of those policies, thereby recommending that the Media should influence better the Government policies of Governor Sullivan especially in his present tenure in Administration.
TABLE OF CONTENTS
Title page i
Approval page ii
Dedication iii
Acknowledgment iv
Abstract v
Table of Contents vi
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study 1
1.2 Statement of Research Problem 9
1.3 Objectives of the Study 11
1.4 Research Questions 12
1.5 Research Hypothesis 13
1.6 Operational Definition of Terms 13
1.7 Significance of the Study 15
1.8 Scope of the Study 16
1.9 Limitation of the Study 16
1.10 Assumptions 18
References 19
CHAPTER TWO
LITERATURE REVIEW
2.1 Sources of Literature 20
2.2 The Media role in the implementation of
Governor Sullivan’s four point agenda 24
2.3 The Media channels of communication used in
the influence and projection of Governor Sullivan
Chime’s policies in his first tenure in government 29
2.4 Theoretical Framework 35
2.5 Summary of Literature Review 38
References 40
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 Research Method 42
3.2 Research Design 43
3.3 Population of Study 44
3.4 Determination of Sample Size 44
3.5 Sampling Techniques 45
3.6 Measuring Instrument 45
3.7 Validity of Measuring Instrument 46
3.8 Method of Data Collection 46
3.9 Method of Data Analysis 47
3.10 Expected Results 47
References 49
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 Data Presentation 51
4.2 Testing of Hypothesis 59
4.3 Discussion of Results 65
References 67
CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSION AND
RECOMMENDATIONS
5.1 Summary of Findings 68
5.2 Conclusion 70
5.3 Recommendations 72
Bibliography 74
Appendix: Letter 77
Appendix: Questionnaire 78
