ABSTRACT

This project work is centered on the study of the generation of revenue through efficient tax administration using Ughelli North Local Government Area as a case study.  The major objective is to find out how much is generated through taxes especially income tax, and how this revenue is disbursed in various economic development programme.  This project is divided into five chapters: the first chapter concerned the introduction chapter, purpose and objective of the study, statement of the problems.  The second chapter covered the continuity of literatures, classification, cannons, and characteristics, effect of taxation and composition of the local government revenue committee.  The third chapter take a critical look at the population to whom questionnaire where given, the sample and sampling techniques of data collection and also the method of data analysis.  The fourth chapter is concerned with the presentation of data analysis and interpretation while the last chapter concentrates on the summary of the result, findings and conclusion and makes recommendations

TABLE OF CONTENTS

Title Page                                                                                         i

Approval page                                                                                 ii

Dedication                                                                                        iii

Acknowledgement                                                                           iv

Table of contents                                                                            v

Abstract                                                                                            viii

CHAPTER ONE

Introduction                                                        

1.1        Background of the study                                                        1

1.2        Statement of the study                                                                    3

1.3        Purpose of study                                                                    4

1.4        Research question                                                                 4

1.5        Hypothesis                                                                            5

1.6        Significance of study                                                             6

1.7        Scope of study                                                                       6

1.8        Limitation of study                                                                 6

1.9        Operational definition of terms                                              7

CHAPTER TWO

Review of Related Literature  

2.1        Introduction                                                                            9

2.2        The concepts of sales promotion                                         9

2.3        Objectives of advertisement                                                  10

2.4        Advertisement and sales promotion                                     12

2.5        Decision areas when developing                                          15

2.6        The effect of advertisement                                                   15

2.7        Factors that determine the use of sales promotion             17

2.8        Evaluation of advertisement                                                  19

2.9        History of Globacom                                                              24

CHAPTER THREE 

Research methodology

3.1        Theoretical framework                                                           26

3.2        Research design                                                                    26

3.3        Area of the study                                                                   27

3.4        Sampling size                                                                       27

3.5        Sampling procedures                                                            27

3.6        Research instrument                                                             27

3.7        Data collection Method                                                          27

3.8        Method of data analysis                                                        28

CHAPTER FOUR

Presentation and data analysis

4.1        Introduction                                                                            29

4.2        Data presentation                                                                 29

4.3        Testing of hypotheses                                                           41

CHAPTER FIVE

Summary of findings, conclusion and recommendations

5.1        Summary of findings                                                              46

5.2        Conclusion                                                                             46

5.3        Recommendations                                                                47

References                                               

Appendix                     

Questionnaire