ABSTRACT

This study probes the impact which Violence TV Programme has on the cultural and behaviour of the Nigeria youths. It specifically tackles the impact of violence TV programmes on Nigeria Polytechnic students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Osun State Polytechnic, Iree student Iree is significantly associated with their perception of western culture and exposure to violence TV programmes. The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory. Lerner (1962) Rogers (1964) Schramm (1964) and the later critical perspective of cultural and media imperialism. McPhail (1981), (1984) Gerbuer (1977). The research applies the theory of acculturation along with the culturation hypothesis. "Defluer and Dennis 1991, Garbner 1977, Morgan 1991" explains that acculturation of Nigeria youths take place as a result of exposure to western TV which influence the perception of TV reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to TV will tend to identification of violence television stars as models. H2: The improvement of Local TV movies industries will increase Nigerian youths' preference for local TV product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method Recommendations to check the cultural genocide for further research were preferred.