THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANIZATION

(A CASE STUDY OF EASTERN SHOP NIGERIA LIMITED OGUI ENUGU, ENUGU STATE)

ABSTRACT

The role of planning and forecasting in business organization is a topic chosen from the business administration and management field.

  The research was conducted mainly to examine the positive and negatives effects of not making good use of planning and forecasting in the business administration of an organization. For effective research on this topic THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANIZATION. Both primary and secondary data were used to elicit information from sample studied, the primary source of data were response form the personal interview which secondary source form textbook on business management and administration and periodicals.

Twenty-five people were interviewed as the sample of the staff and management of EASTERN SHOP NIGERIA LTD.

The data analysis was based on oral interview I had with the staff of Eastern Shop (twenty five) the major finding as follows.

Ø The planning and Forecasting is aids to correct mismanagement in business organization.

Ø And the planning and forecasting gives go ahead over to any individual organization that is going into business to make judicious use of forecasting and planning as a way of success in any business.

Ø Poor Forecasting attitude and inadequate planning

Ø Poor Integration of Forecasting and planning in running of business.

TABLE OF CONTENT

Title Page

Dedication

Approval Page

Acknowledgement

Abstract

Table of Content

CHAPTER ONE

1.1     Introduction

1.2     Background of the Subject Matter

1.3     Problem Associated with the Subject Matter

1.4     The Problem the Study will be concerned with

1.5     The Importance of Study

1.6     Definition of Importance Term

1.7            Reference

CHAPTER TWO:         LITERATURE REVIEW

2.1     The Origin of the Subject Matter 

2.2     Schools of Thought Within the Subject Area

2.3            The schools of Thought Relevant to

2.4            The Subject Matter

2.5     Difference Methods of Studying the Problem

2.6     Summary

2.7     Reference

CHAPTER THREE:              CONCLUSION

3.1    Data Presentation

3.2     Analysis of the Data

3.3     Recommendation

3.4     Conclusions

3.5     References