TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

1.1         BACKGROUND TO STUDY

1.2         STATEMENT OF PROBLEMS

1.3         OBJECTIVES OF STUDY

1.4         SIGNIFICANCE OF STUDY

1.5         RESEARCH QUESTIONS

1.6         RESEARCH HYPOTHESIS

1.7         CONCEPTUAL AND OPERATIONAL DEFINITION

1.8         OPERATIONAL DEFINITION

1.9         LIMITATIONS OF STUDY

CHAPTER TWO

LITERATURE REVIEW

2.1         SOURCES OF LITERATURE

2.2         ORIGIN OF COMMERCIALIZATION

2.3         SUMMARY OF LITERATURE REVIEW

CHAPTER THREE

3.1         RESEARCH METHOD

3.2         RESEARCH DESIGN

3.3         RESEARCH SAMPLE

3.4         MEASURING INSTRUMENT

3.5         DATA COLLECTION

3.6         METHOD OF DATA ANALYSIS

3.7         EXPECTED RESULT

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

4.1         DATA ANALYSIS

4.2         RESULT FINDING

4.3         DISCUSSION

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS FOR FURTHER STUDY

5.1         SUMMARY

5.2         RECOMMENDATION FOR FURTHER STUDIES

5.3         CONCLUSION

APPENDIX (APPLICATION)

QUESTIONNAIRE AND INTERVIEW GUIDE

BIBLIOGRAPHY