ABSTRACT

The reason of this study is to know the effectiveness and impact advertising play on the success of a business organization and to observe pit falls and to make necessary improvement on the success of a business organization. Also, there is need to know the benefit and usefulness o advertising on the success of a business organization. The study identified the success of a business organization and the choice of the consumer and their taste on the product of the product of the organization. Finally, the study identified the effectiveness of advertising on the success of business in reaching out to their widest consumer and to the extent in which the organization promote advertising, also venture to the level in which the organization is able to sue advertising to acquire goodwill. For the purpose of analysis, we make use of table and percentage of test, the validity and reliability of the result.