Abstract

This study examined the effect of Evaluative conditioning on attitudes of smokers towards smoking behaviour: With self-efficacy as a moderating variable. Evaluative conditioning was varied into evaluative condition group and control group. Fifty male volunteered undergraduate student of the University of Nigeria, Nsukka who were smokers participated in the study. Their age range was between 18 and 30years with a mean age of 23.7000. Self-efficacy scale, five dimensions of attitude scales, a Projector, Benson and Hedges, Dorchester cigarette, lighters and five cigarette aversive images were used as materials. Prior to evaluative conditioning manipulation, a t-test was used to compare baseline scores on the different attitudes towards smoking between the evaluative condition group and the control group and a non significant difference in attitudes for both conditions was obtained. Multivariate analysis of covariance was used to ascertain whether evaluative condition will affect post scores of different dimensions of attitude using baseline scores as covariates. Result indicates a significant effect of evaluative condition on Attitude towards smoking behaviour: [F(1,43) = 25.3, p