ABSTRACT

The research presents the impact of sales promotion on the productivity of the organization in particular Century Bottling Company Limited. The research that was undertaken was conducted to identify sales promotion activities use din Century Bottling Company Limited. The research was also conducted to examine the relationship that exists between sales promotion and productivity. It was also conducted to establish other factors other than sales promotion that leads to productivity in Century Bottling Company Limited. The study should benefit not only the business community but also various company management and policymakers within the organization, scholars of the subject, and all interested parties in this area of the study.

The study employed the use of the purposive method of sampling when selecting respondents. The methods used in collecting data were interviews, questionnaires, and observation. It was the expectation of the research that it would be found that sales promotion plays a very crucial and significant role in helping identify sales promotional activities used in Coca-Cola Bottling Company and how it leads to the productivity of the company. It also examines the relationship that exists between sales promotion and productivity in Coca-Cola Bottling Company Limited in order to achieve the attainment of set goals and objectives of the company. Areas of further study have been recommended to encourage scholars of this study to pursue further the objectives of this study.