TABLE OF CONTENTS
DECLARATION
APROVAL I
DEDICATION iii
ACKNOWLEGEMENT iv
TABLE OF CONTENTS v
LIST OF TABLES viii
ABSTRACT ix
CHAPTER ONE 1
INTRODUCTION 1
1.0 Introduction 1
.1 Background ofthe Study 1
1.2 Statement ofthe Problem 3
1.3 Purpose of the Study 3
1.4 Objectives of the Study 3
1 .5 Research Questions 3
1.6 Scope of the Study 3
1.6.1 Subject scope 3
1 .6.2 Geographical Scope 4
1.6.3 Time Scope 4
1 .7 Significance of the Study 4
1.8 Definition of Key Terms 4
1.9 Conceptual Framework 5
CHAPTER TWO 6
LITERATURE REVIEW 6
2.0 Introduction 6
2.lKeyConcepts 6
2.1.1 Electronic Ccommerce 6
2.1.2 Logistics performance 7
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2.2 Forms of E-commerce systems .7
2.3 The Level of Logistics Performance in Organizations 10
2.4 The Relationship between E-commerce and Logistics Performance 12
CHAPTER THREE 14
RESEARCH METHODOLOGY 14
3.0 Introduction 14
3.1 Research design 14
3.2Population of the study and Area of Study 14
3.3 Sampling Design 14
3.3.1 Sample Size 14
3.3.2 Sampling Technique 15
3.4 Data Sources 15
3.4.1 Secondary Data 16
3.4.2 Primary data 16
3.5 Data Collection Instruments 16
3.5.1 Uuestionnaire 16
3.5.2 Interviewing 16
3.6 Validity and Reliability 17
3.6.2 Reliability 17
3.6.3 Validity 17
3.7 Procedures of Data Collection 17
3.8 Data Analysis and Presentation 17
3.8.1 Data Analysis 17
3.8.2 Data Presentation 18
3.9 Ethical Consideration 18
CHAPTER FOUR 19
DATA PRESENTATION, ANALYSIS AND INTERPRETATION OF FINDINGS 19
4.0 Introduction 19
4.1.1 Demographic Information 19
4.1.2 Marital Status of the Respondents 19
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4.1.3 Age Bracket of Respo~~dents . 20
4.1.4 Level of Education 20
4.1.5 Position held 21
4. 1.6 Period served in this organization 22
4.2 Descriptive Statistics 22
4.2.1 Forms of E-commerce Systems 22
The organization use Radio Frequency Identification (RFID) which tracks the cargo 23
4.2.2 The Level of Logistics Performance in Organizations 25
4.2.3 Relationship between E-Commerce and Logistics Performance 27
CHAPTER FIVE 30
SUMMARY OF THE FINDINGS 30
5.Olntroduction 30
5.1 Conclusion 30
5.2Summary of the Findings 30
5.2.1 The forms of E-comrnerce used at KFC (U) LTD 30
5.2.2 The Level of Logistics Performance in Organizations 31
5.2.3 Relationship between E-Cornmerce and Logistics Performance 32
6.2 Recommendations 33
5.3 Suggestions for Further Research 34
REFERENCES 35
APPENDICES 38
ABSTRACT The study aimed at investigating the relationship between E-commerce and Logistics Performance of KFC (U) LTD. The objectives of the study were to investigate the forms of E commerce used at KFC (U) LTD, to examine the level of Logistics performance at KFC (U) LTD and to identify the relationship between E~comrnerce and Logistics performance at KFC (U) LTD The study adopted a desciiptive research design involving both qualitative and quantitative approaches. The target population was 40 respondents who took part in the study and the respondents were purposively sampled. The researcher made use of a questionnaire as the main instrument for data collection and data was analyzed using descriptive statistics. The finding showed that KFC makes use of e-commerce tools and softwares applications in responding to the diverse needs of its customers as this indicated by mean value 4.00, indicating that KFC implying that KFC integrates E-commerce in its operations. The study therefore recommends that for successful implementation, KFC through its chain of outlets incorporates e commerce to provide a reliable, convenient service level to its customers despites the cited challenges which hinders successful operations. The study therefore recommends that for successful operations, KFC should try and eliminate the bottlenecks within its logistics system to improve its coordination, and responsiveness to customer service requirements.
