THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT IN ENUGU METROPOLIS (A STUDY OF OGBETE MAIN MARKET ENUGU)
- Department: Marketing
- Project ID: MKT1274
- Access Fee: ₦5,000
- Pages: 155 Pages
- Reference: YES
- Format: Microsoft Word
- Views: 341
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ABSTRACT
The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square techniques was adopted in the testing of hypothesis. the following finding were made, one that there is no distributor enough and some of the problem include marketing research and also that customer have a pleasant view towards the product. It is also discovered that 70% of people like Golden morn while 20% did not agree.
TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE:
1.1Introduction
1.2Statement of problem.
1.3Objectives of study
1.4Research question
1.5Formulation of hypotheses
1.6Significance of the study
1.7Scope of the study.
1.8Definition of terms.
CHAPTER TWO
2.1Overview of marketing
2.2The promotional mix
2.3Overview of marketing
2.4The promotional mix
2.4.1Advertising
2.4.2Personal selling
2.4.3Publicity to PR
2.4.4Direct marketing
Event to experiences
2.5Nature and importance of marketing promotion
2.6The Promotional objectives
2.7The impact of Promotion on marketing
CHAPTER THREE
DESIGN OF THIS STUDY OR RESEARCH METHODOLOGY
3.0Research methodology
3.1Sources of data
3.2Population of study
3.3Determination of sample size
3.4Sampling technique
3.5Research instrument used.
3.6Reliability and validation of research instrument
3.7Questionnaire allocation and administration
3.8Method of data treatment and analysis
3.9Limitation of the study
CHAPTER FOUR
4.0PRESENTATION ANALYSIS AND INTERPRETATION OF DATA
4.1Presentation of analysis of data
4.2Testing of hypothesis.
CHAPTER FIVE
5.0Summary OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1Summary of findings.
5.2Recommendation
5.3Conclusion
Bibliography
Questionnaire
- Department: Marketing
- Project ID: MKT1274
- Access Fee: ₦5,000
- Pages: 155 Pages
- Reference: YES
- Format: Microsoft Word
- Views: 341
Get this Project Materials
