This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study .

Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death.

The research evaluated the effectiveness and efficient use of marketing communication tools in modifying couples attitude towards adoption of family planning concept. The study also investigation the extent of  awareness created by parenthood federation Nigeria using marketing promo-tools as well as other socio-economic factors, which hinder the concept.

It went further to set out ways for both government and governmental organization to preach the message of family planning very well.

In the process of the research work some related materials were reviewed. These include, textbooks, handbill and journals on service marketing and family planning. This formed the secondary data form the study.

The primary data were collected through the use of questionnaire from respondents basically couples living together.

They are the major consumers of the family planning services.

The data collected was presented, analyzed and interpreted as well as testing

 The  hypothesis the data collected were tabulated into frequencies and percentages. chi-square (x2) statistic was used to test the hypothesis. It was found out that planned parenthood federation of Nigeria has been able to create a considerable awareness through the use of marketing communication tool. Also it was discovered that other socio-economic factors such as cultural value and religious belief equally prevented adoption of the concept to some extent. The research recommended massive education of the citizenry, establishment of mobile family planning unit in rural areas, integration of family planning as part of curricular, assistance from other social agencies. the study also suggests adequate government funding of the programme for effective and nation-wide operation campaign.

 

 

TABLE OF CONTENTS

Cover page

Title page

Approval page 

Dedication

Acknowledgement

Abstract

Table of content 

CHAPTER ONE

Background of the study

Statement of problem

Objective of the study 

Statement of hypothesis

Significance of study

Scopes of the study 

Definition of terms 

CHAPTER TWO

Literature Review

What is family planning?

Reasons for family planning

Various methods of family planning

Consumer Behavior/ attitude

An overview of marketing services

Characteristics of services

Classification of services

Service management in non-profit organization

 

CHAPTER THREE

Research methodology

Source of data 

Population of study

Sample size determination

Sampling technique

Method of data collection 

Questionnaire Administration and Response Rate

Method of the study

CHAPTER FOUR 

Presentation analysis  and interpretation 

Test of hypothesis

CHAPTER FIVE 

Summary of findings recommendation

Conclusion bibliography

Appendices