THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA


  • Department: Marketing
  • Project ID: MKT1124
  • Access Fee: ₦5,000
  • Pages: 84 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 907
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ABSTRACT

Data on this issue were collected through survey [question naira schedules] and that serves as a primary source of data to complement the secondary materials. 
These data were analyzed and some interesting revelation were made for e.g.  it was discovered the constant randomization of oil pipelines, hoarding of petroleum products, striating workers constant power outage etc. contributed greatly to these problems. 
It was also revealed that the independent marketers contributed immensely to the marketing of petroleum products in the country considering the percentage of petroleum products such as P.M..S (super) D.P.K. (keno) and Ago (diesel) then to the consumers. 
The data revealed the important role,  which they play by distributing products to areas, regarded as unattractive by existing oil companies  there by reducing  problems of article scarcity and marketing of petroleum products. 
The study recommends that more refineries should be built in the country to supports the exiting ones and locate them well on the basic of economic considerations. 
Modern equipment should be installed together with refineries to ensure optimum capacity work age. 
The NNPC should open supply depots for 24 hour daily and motivate their staffs to work effectively. 
Loans should be encouraged to build more filling stations at desired locations by independent marketers. 
Constant power supply should be encouraged to ensure a steady pumping, loading and easy marketing of petroleum products. 
Canalization,  which is a menace to the government, should be properly checked and stopped by ensuring strictness and security at the oil producing areas. 
The first chapter indicates how and when the problems of scarcity and marketing emanated. 
The problem can hardly be appreciated without the background. 
The research involves it review, which was extracted from journals, magazines, newspapers, textbooks, symposium, and Government statements.
Chapter three deals with research methodology. 
It includes sources of data . methods of data collection, population of study etc.
some possible solutions to Chapter four presented and analyzed the data collected in tables and figures while finally the chapter five summarizes the findings, conclusions and recommended help put an end to marketing problems in petroleum products.
 
TABLES OF CONTENT
COVER PAGE
TITLE PAGE
APPROVAL PAGE 
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENTS

CHAPTER ONE 
INTRODUCTION
BACKGROUNG OF THE STUDY
STATEMENT OF PROBLEM
OBJECTIVE OF STUDY
SIGNIFICANCE OF STUDY 
SCOPE OF STUDY
LIMITATION OF STUDY
DEFINITION OF TERMS

CHAPTER TWO
REVIEW OF RELATED LITERATURE
SPONSORED STUDIES 
GOVERNMENT STATEMENT
SYMPOSIUM STATEMENT
JOURNAL REVIEW / EXTRACTS
NEWSPAPER ARTICLES / PUBLICATION
BULLETIN
TEXTBOOK SURVEY
THE CONCEPT OF DISTRIBUTION

CHAPTER THREE
RESEARCH METHODOLOGY OR DESIGN
RESEARCH DESIGN
SOURCES OF DATA
POPULATION OF STUDY
POPULATION OF SAMPLE SIZE 
DETERMINITION OF SAMPLE SIZE
SAMPLING TECHNIQUE
RESEARCH INSTRUMENT
METHOD OF DATA COLLECTION
QUESTION NAIRA ALLOCATION ADMINISTRATION
RESPONSE RATE
PRETESTING THE QUESTION NAIRA INTERVIEW 
SCHEDULES

CHAPTER FOUR
PRESENTATION AND ANALYSIS OF DATA

CHAPTER FIVE
SUMMARY OF FINDINGS RECOMMENDATION AND CONCLUSION
RESEARCH FINDINGS
RECOMMENDATION
CONCLUSION 
BIBLIOGRAPHY

  • Department: Marketing
  • Project ID: MKT1124
  • Access Fee: ₦5,000
  • Pages: 84 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 907
Get this Project Materials
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