THE IMPACT OF NAFDAC ON THE CONSUMPTION OF CONSUMER GOODS (BEVERAGE) IN NIGERIA


  • Department: Marketing
  • Project ID: MKT1118
  • Access Fee: ₦5,000
  • Pages: 50 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 367
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ABSTRACT

The purpose of the study is based on an evaluation of the impact of NAFDAC in the consumption consumer goods (beverages) in Nigeria, especially in Enugu state. The main objective of this project was to examine the contributions of NAFDAC in the regulation of the various unethical business practice in the country and to appraise the safety of the consumers in the consumption of consumer goods (beverages) in the country and especially in Enugu state, to also find out why consumers have not derived the expected satisfaction which they require form the services of NAFDAC. Both primary & secondary data were collected to solve the research problems.
The population study comprised the consumers and the personnel of NAFDAC Enugu state. The research instrument used for data collection were questionnaires and oral interviews tables frequencies and analyzing the data collected Chi-square statistic was data to test the various hypothesis since used was a test of goodness of fit based on the data analysis, the researcher came up with following findings. That NAFDAC has created some positive impact in the consumption of consumer goods especially in Enugu state. The study also established the fact that NAFDAC has reduced the growing problems of different consumerists activities in the country. The study also revealed that NAFDAC machineries in the manufacturing and implementation of their task were very effective and efficient and that the general consumers are more than ever before, better informed by NAFDAC over issues relating to them.
Finally, the researcher made some recommendations that the Federal and State government should constitute a NAFDAC court where culprits would be tried for offending or violating NAFDAC rules and regulation and various media should be provided by the federal and state government such as newspapers radio television, bill boards, etc. for the enlightenment and education, concerning the attitudes of those marketing firms and manufacturing organization.
They should be left alone to implement their policies independently and a monitoring team should be set to regulate the activities of these manufacturing and marketing by the Federal government.

TABLE OF CONTENT
COVER PAGE
Title page
Approval page
Dedication
Acknowledgement
Table of content
List of tables
Abstract

CHAPTER ONE : 
INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Purpose (objective) of the study
1.4 Research question
1.5 The scope (delimitation) of the study
1.6 The significance of the study
1.7 Definition of terms

CHAPTER TWO: 
REVIEW OF LITERATURE

CHAPTER THREE: 
RESEARCH METHODOLOGY
3.1 The design of the study
3.2 Area of study
3.3 The population of study
3.4 Sample and sampling technique
3.5 Instrument for data collection
3.6 Validation of instrument
3.7 Reliability of instrument
3.9 Method of data collection
3.9 Method for data analysis

CHAPTER FOUR:
DATA PRESENTATION AND ANALYSIS
4.1 Data presentation & Analysis of results.
4.2 Summary of findings.

CHAPTER FIVE:
DISCUSSION AND CONCLUSION OF RESULTS
5.1 Discussion of findings
5.2 Conclusion of the study.
5.3 Implication of the findings
5.4 Recommendation
5.6 Limitations of the study
    REFERENCE
    APPENDICES

  • Department: Marketing
  • Project ID: MKT1118
  • Access Fee: ₦5,000
  • Pages: 50 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 367
Get this Project Materials
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