TABLE OF CONTENTS

CHAPTER ONE

1.1Introduction

1.2Statement of the Problem

1.3Aims and objectives of the Study

1.4Significance of the Study

1.5Scope of the Study

1.6Limitation of the Study

CHAPTER TWO

LITERATURE REVIEW

2.1 Concept of New Product

2.2 Process of New Product Development

2.3 Rationale for New Product Development

2.4 Concept of Marketing Research

2.5The Rationale for Marketing Research

CHAPTER THREE

RESEARCH METHODOLOGY

3.1Research Population and Sample

3.2Research Design

3.3Instrument of Data Collection

3.4Administration of Instruments

3.5Method of Data Analysis

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Brief History Of New Product Development In Nigeria Bottling Company Plc

4.2The Company’s Products

4.3 Reason for Embarking on New Product Development in Nigeria Bottling Company

4.4Effect of Marketing Research on New Product Development in Nigeria Bottling Company

4.5importance of Marketing Research On New Product Development in Nigeria Bottling Company

4.6Constraints to Effective Use of Marketing Research in new product development in the company

CHAPTER FIVE

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

5.1Summary of Findings

5.2Recommendations

5.3Conclusions

REFERENCES