TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Abstract

Table of content

                   CHAPTER ONE

1.1                           Introduction

1.2             Statement of the problems

1.3             Objective of the study

1.4             Importance of the study

1.5             Scope of the study

1.6             Limitation of the study

CHAPTER TWO

2.1   Literature review

2.2   Nature and scope of marketing

2.2.1 Importance of marketing

2.4  Retailing mix

2.5   The concept of marketing in retailing

2.6            The difference between marketing and retailing concepts

2.7        Hypothesis formulation

CHAPTER THREE

3.1             Research Methodology

3.2         Method of survey

3.3             Population

3.4        Sampling method

3.5         Sampling and sampling selected

3.6     Techniques for analysis

CHAPTER FOUR

4.1   Data presentation

4.2      Data analysis

4.3       Historical background of the study
                                    CHAPTER FIVE

5.1         Summary Of Findings

5.2         Conclusion

3.1         Recommendations
Appendix
REFERENCES

 ABSTRACT

Application of the marketing concept in our local market sparked Offa a deal of concern to the research that will undertake this study aiming  at surveying  the importance of the marketing concepts in relation to retail marketing.

We felt that caring on this project in Owode Market, Offa will bring out meaningful result since there are 'many retailers in that market. For easy analysis and understanding the study as being put into five chapters. Chapter one throws light on what has a brief history of the topic and state constraints encountered while carrying out the research, the importance of the study, the scope of the study, statement of the problem. In chapter two, a detailed literature review of some books, journals,