TABLE OF CONTENT

CHAPTER ONE: INTRODUCTION

1.1      Background of the study

1.2      Statement of the problem

1.3      Aim and objective of the study

1.4      Significance of the study

1.5      Scope of the study

1.6      Limitation of the study

CHAPTER TWO: LITERATURE REVIEW

2.1      Marketing concept

2.2      Concept of marketing mix

2.3      Promotional mix

2.4      Concept of trade fair

2.5      Importance and purpose of the trade fair

2.6      Concept of business growth

2.7      The impact of the trade fair in Kwara state business

2.8      Type of trade fair

CHAPTER THREE: RESEARCH METHODOLOGY

3.1      Research design

3.2      Population of the study

3.3      Method of data collection

3.4      Data presentation and analysis techniques

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1      Historical background of case study

4.2      Analysis of problem

4.3      Hypothesis testing

4.4      Summary of findings

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1      Summary of report

5.2      Conclusion

5.3      Recommendation

References

Bibliography

CHAPTER ONE

1.1   BACKGROUND OF THE STUDY

        Trade fair often features spending display and showcasing of the first-class product of international standard. Trade fair is big business, and particularly when they are of the international variety. Across the world, countries jostle and throng to the seen as hosting the real big fails of the moment. We must state that beyond the more exercise of gathering exhibitors to the event and getting than to showcase their product and services to visitors, there is more ending question of how much real benefit would accrue to the nation from this gathering of business, people official. Exhibitors pay expensively their trade visitors. There are fairs of the world, including the trade visitors. There is also sustained high pitch competition, not only by leading business that has new product showcases, but also, amongst trade fairs companies to develop new trade fair products, expand existing ones and grow their market share in such a way that they outperform their co-fair participants. Indeed, professionals in the trade fair business would pick holes at any track fair in Nigeria as international, given the fact that there is an established standard for classification. This is indeed part of the challenges facing the Nigerian fair industry. Indeed, professionals in the trade fair business would pick holes at any track fair in Nigeria as international, given the fact that there is an established standard for classification. This is indeed part of the challenges facing the Nigerian trade fair industry.