TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgment

Table of contents 

CHAPTER ONE: BACKGROUND TO THE STUDY

1.1 Introduction

1.2 Statement of problems

1.3 Aims and objectives of the study

1.4 Significance of the study

1.5 Scope of the study

1.6 Limitations and constraints to the study

CHAPTER TWO: LITERATURE REVIEW

2.1 Concept of competitive market Environment

2.2 Characteristics of competitive market

2.3 Strategies for meeting competition

2.4 Concept of promotion

2.5 The promotion tools

2.6 Factors determining the choice of promotion mix

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Research Population and Sample

3.2 Research Design

3.3 Instruments of Data Collection

3.4 Administration of Instruments

3.5 Method of Data Analysis

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1 Brief History of product Promotion in Unilever Nigeria, UN Plc

4.2 Unilever’s Products and the nature of their Market

4.3 Promotional objectives of Unilever’s Products

4.4 Promotional Tools employed by the company

4.5 Factors influencing the promotional mix Decision in Unilever

4.6 Effect of the promotional mix in the company in the competitive market environment

CHAPTER FIVE: SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

5.0 Summary of Findings

5.1 Conclusions

5.2 Recommendations

Reference