In Nigeria, the first and prime objective of any business in the private sector is to make profit but the uncertainty interest today’s economic environment.  Threatens the survival of every business and makes sound liquidity and cash retention the vocal point for the management rather than the achievement of maximum profitability in experience of past few years had shown that no business or industry larger or small in Nigeria Today could claim to enjoy immunity from the financial, the threats to economic survival that had development recession.  Shrinking government revenue from domestic taxation and oil acute shortage of foreign exchange removal of petroleum subsidy and the creeping-devaluation of the Nigeria currency in view of above situation, management attention should therefore be focused on the management principles & techniques that can help the business to survive within the uncertain economic environment?