TABLE OF CONTENT
DECLARATION i
APPROVAL
DEDICATION
TABLE OF CONTENT iv
ABSTRACT VII
CHAPTER ONE 1
INTRODUCTION 1
1.1 Introduction 1
1.2 Background to the study 1
1.2.1 Historical Background 1
1.2.2 Theoretical Background 2
1.2.3 Conceptual Background 2
1.2.4 Contextual Background 3
1.3 Statement of the Problem 4
1.4 Purpose of the Study 4
1.5 Specific objectives of the Study 4
1.6 Research questions 4
1.7 Conceptual Frame Work 5
Figure 1: conceptual frame work 6
1.8 Study Scope 6
1.8.1 Geographical Scope 6
1.8.2 Time Scope 6
1.8.3 Content Scope 7
1.9 Significance of the Study 7
1.9.1 Ugandan Context 7.
1.9.2 Scholars 7
1.10 Operational Definitions 8
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CHAPTER TWO .9
LITERATUREREVIEW 9
2.1 Introduction 9
2.2.2 Innovation Diffusion Theory 10
2.3 Conceptual Review 10
2.3.1 Mobile Money Services 10
2.3.2 Business Market Enterprises 11
2.3.3 Role and benefits of Business Markets 12
2.4.1 The Effect of mobile payments on Business Market performance 12
2.4.2 The Effect of Cash flow management mobile money services on Business Markets... 14
2.4.3 The Effect of Cash flow management on Mobile payments 15
2.5 Empirical Review 16
2.6 Synthesis and Gap Analysis 17
CHAPTER THREE 18
METHODOLOGY 18
3.0 Introduction 18
3.1 Research Design 18
3.2 Study population 18
3.3 Sample Size 18
3.4 Sampling Techniques 19
3.5 Data collection methods 19
Key Informants interviews~ 19
3.6 Data collection instruments 20
3.6.1 Key informant interview guide 20
3.6.2 Document review checklist 20
3.6.3 Observation Guide 21
3.7 Pretesting Validation and Reliability 21
3.8 Procedure of Data Collection 22
3.9 Data Analysis 22
3.9.1 Data processing 22
3.9.2 Qualitative Analysis 22
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3.9.3 Quantitative Analysis 23
3.10 Measurement of variables 23
3.11 Ethical Considerations 24
CHAPTER FOUR 25
DATA ANALYSIS, PRESENTATION AND INTERPRETATION 25
4.1 DEMOGRAPHIC CHARACTERISTICS OF THE RESPONDENTS 25
4.2 MOBILE COMMERCE AFFECTS ON BUSINESS MARKET PERFORMANCE 29
4.3 CONTRIBUTION OF MOBILE PAYMENTS TO BUSINESS MARKET
ENTERPRISES 31
4.4 CASH FLOW MANAGEMENT 33
CHAPTER FIVE 35
CONCLUSIONS AND RECOMMENDATIONS 35
5.0 INTRODUCTION 35
5.1 CONCLUSION 35
5.1.2 MOBILE COMMERCE AFFECTS ON BUSINESS MARKET PERFORMANCE ..35
5.1.3: CONTRIBUTION OF MOBILE PAYMENTS TO BUSINESS MARKET
PERFORMANCE 35
5.1.4: CASH FLOW MANAGEMENT 36
5.2 RECOMMENDATIONS 36
ABSTRACT The purpose of the study aimed at determining the effect of Mobile Money services on the performance of Business markets in Nakawa Municipality, Kampala. In chapter one the researcher intended to explore how mobile money services affect business market performance in Kampala Nakawa Municipality. chapter one of the research is composed the background to the study, statement of the problem, purpose of the study, objectives of the study, research questions, conceptual framework, significance of the study, justification of the study, scope of the study, operational definitions of terms and concepts. Chapter two draw upon a set of theoretical frameworks required in relation to the study. An explanation of related literature under the major themes: conceptual review, theoretical review, actual review, and synthesis of the literature review. It also identifies and explores critically the literature on the effect of mobile money services, on Business market performance. While there may be common beliefs that mobile money services is associated with market performance, there is need to make reference to other studies conducted in areas related to the concepts specifically, and the study problem in general. Chapter three presents a review of the research methods and design appropriateness, a discussion of the population and sample. In addition, it explains in detail the methods which were used in the gathering of the data and the various stages the researcher went through to acquire the information. Chapter four presents the findings of the study with a clear interpretation of those findings to create a clear understanding of work the study revealed. The data were presented, analyzed, and interpreted quantitatively at 5% level of significance and the findings were based on the objectives of the study. While the previous chapter presented the findings of the study and analysis, this chapter presents conclusions drawn from the findings and the recommendations the researcher found that due to the capital respondents have managed to have small and medium businesses thus it is easy to be managed than micro business.
