ABSTRACT
The success or failure of product or service depends on the attitude of consumers towards it. That is why the research instrument I used was questionnaire and interview. The questionnaire was drawn and randomly distributed within the indicated area of study. The research also made use of oral interview to supplement questionnaire.
Data was collected from seven zones such as New Heaven, Asata, Achala-Layout, Ogui Urban, Ogui New Layout, Ogbete (Camp) and Agabni Road.
Bourley was used to determine the sample size.
Also, chi-square was used to analyze the hypothesis and know also when to accept or reject the null and alternative hypothesis.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgment
Abstract
Table of contents
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problems
1.3 Objective of the study
1.4 Scope of the study
1.5 Limitation of the study
1.6 Research hypothesis
1.7 Significance of the study
CHAPTER TWO
2.0 Literature review
2.1 consumer behaviour
2.2 Marketing application of consumer behaviour theory
2.3 How to measure attitude
2.4 Concept of public utilities
References
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.0 Introduction
3.1 Research methodology
3.2 Instrument of data collection
3.3 Area of coverage
3.4 Population of the study
3.5 Sample size determination/procedure
3.6 Validity of instrument instruments
CHAPTER FOUR
DATA PRESENTATION, ANALYSIS AND DISCUSION OF FINDINGS
4.0 Data presentation and analysis
4.1 Data presentation result summary and findings
4.2 Testing of hypothesis
CHAPTER FIVE
5.0 Summaries of finding, recommendation s and conclusion
5.1 Summary of finding
5.2 Recommendations
5.3 Conclusion
Reference
Bibliography
