ABSTRACT

       Ukay-ukay, the art of rummaging second-hand stuffs, iswide-spread in the Philippines a very trending act of shopping that made a strong impact on the textile and clothing industry. The tre-mendous growth of this business phenomenon is observed in San-tiago City. It effected changes on the shopping practices, lifestyle of the masses, and supplemented the existence of the textile clothing industry. The presence of such business activity in the city gained attention from the different sectors ukay-ukay entrepreneurs ,consumers, franchised clothing traders and government. The competitiveness and viability of the ukay-ukay business in the long runis an important concern. In recent years, Ukay ukay has been popular in our country because it satisfies the demand for economical yet fashionable clothing among consumers, it expands the market. It also gives revenue to Local Government Units (LGUs), as well as opportunities for fashion designers and entrepreneurs. Some people choose to buy ukay-ukay things since they are generally homogeneous with brand new outfits and accessories available at relatively high-end stores and shopping centers. This is also a simple, low-cost, and profitable business idea. That's why there are so many ukay ukay reseller nowadays.