ABSTRACT
Business organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings. This is probably because they do not understand the concept of corporate image and the necessary tools for promoting them. Corporate image, in fact goes beyond attractive products or rending quality service, advertising paying good salary and so on. It pervades every aspect of a business concern from the least worker’s personality to the dealing within the organization and with the larger society.
In the face of the dynamics of our society, especially in the business world, brought about by technology, companies are faced with stiff competition that maintaining a competitive edge requires aggressive strategies. One of such strategies is efficient corporate image management and promotion.
The focus of this research work was to determine the strategies that could be employed to build and promote corporate image efficiently and enhance profit margins of an organization. A case study of Nigeria Bottling Company Plc Enugu was therefore undertaken. Primary and secondary data was used and the population covered 114 staff and sample size was 88 using Bournleys formular. In which he concluded that good community relations, education of employees, and good communication increases the chances of a business organization at the market place. One of the results of such is that new customers are attracted and present one’s retained.
Communication and information with Nigeria Bottling Company and between its numerous publics should be properly managed. In most cases, corporate image making starts from the type of information that emanates from that company or firm. If information is credible with substance, then the company has its work, cut out for it.
TABLE OF CONTENT
Title Pageii
Certificationiii
Dedicationiv
Acknowledgementv
Abstractvi
Table of Contentsvii
CHAPTER ONE:
INTRODUCTION
1.1Background of the study1
1.2Statement of the study9
1.3Objectives of the study11
1.4Scope of the study 12
1.5Research Questions13
1.6Research Hypothesis 14
1.7Significance of the Study 14
1.8Limitations of the study15
1.9Definition of Terms17
CHAPTER TWO
2.1Meaning and History of Corporate Image Management 18
2.2Different views and Opinions about corporate 25
2.3Different Approaches to Corporate Image Mgt29
2.4Corporate Image Management in Nigeria30
References
CHAPTER THREE:
3.1Research Design34
3.2Area of Study 35
3.3Population of the study51
3.4Sample and Sampling Procedure 36
3.5 Instrument for Data Collection 39
3.6Validity of the Instrument 39
3.7Reliability of the Instrument 40
3.8Method of Data Collection 41
3.9Method of Data Analysis41
References
CHAPTER FOUR:
4.1Presentation and Analysis of Data44
4.2Testing of Hypothesis 53
4.3Summary of Results 64
CHAPTER FIVE:
Discussion, conclusion and Recommendations 67
5.1Discussion of Findings 67
5.2Conclusion 69
5.3Implication of the Research Findings 71
5.4Recommendation72
5.5Suggestion for Further Reading 74
Bibliography
Appendix
