BACKGROUND OF STUDY

Research has shown a continue interest in the study of organizational goal attainment especially when all organization aim at improving their current level of performance. Organizations are either growing or declining depending on the management by leadership.

According to Desmond F. (1979), says communication is the process of maintaining an uninterrupted flow of order, ideas, and suggestions between top management and the rest of the organization. It is a task which requires the manager to communicate with people.

Good communication not only helps management orders to be understood, managers’ knowledge of subordinate attributes and feeling, towards jobs, the films, supervisors and work environment. Effective communication motivates the subordinates. Communication is one of the vital processes that make up the achievement of the goals.

Sugder and Morris (1984), says that is it obvious that in any endeavor it requires two or more persons, communications is necessary if individual effort are to be co-ordinate for group action. It is significant to note that a well-planned and organized system of information is what is needed for effectiveness decision making in any organization.

According to Ugboaja (1985:22) sees communication as involving all acts of transmitting message to channels which link people to the language and symbolic codes which are use to transmit messages, the means by which message are stored, and the rules, customs and convention which define and regulate human relationship and events, in its broad sense, communication has long been credited as a prime factor in the attainment of high level of organizational goals. Communication is essential for the internal functioning of enterprises because it helps to integrate management functions.

Communication is that which is needed to establish and attain the goals of an enterprise. The articles needed are that is providing organization with communication system. From the foregoing, there is the need to look critically into the communication system of Nigeria Coca-Cola Company, Onitsha as the study desks among others to examine and identify possible effect that communication has on the administration of the Nigeria Coca-Cola Company, Anambra State.