Abstract

The study examines the effect of marketing communication on organisational performance in Unilever Nigeria Plc. The main objective of the study is to investigate the relationship between marketing communication and customer purchase behaviour. The research design is the descriptive survey and data were gathered through a well-structured questionnaire. The simple random sampling technique was used to draw a sample of 480 respondents.480 copies of the questionnaire were administered while 450 copies were returned and analyzed using the correlation and simple regression statistical methods. The study reveals that there is significant weak positive relationship between brand advertisement and market share (R = 0.281, p