ABSTRACT

Marketing may very well be the most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization, manufacturing industries have been to some measures affected by marketing activities The role of marketing in promotion of financial services is the topic for the research work, therefore roles perform by marketing is the performance of business by marketing is the performance of business activities that direct the roles perform by marketing is the performance of business activities that the flow of good and services to final consumer users at a profit, the business activities have also known as marketing mix products promotion, place, price, they can be manipulated to make financial service product (Intangible product) available to the customers. This research work is divided into five, Chapter one deals with background to the study, two various authors to support my view, three explain how data was collected and data collected was presented, Interpreted and analyze in chapter four and the last chapter summarized the whole project and recommendation was given.

TABLE OF CONTENTS

TITLE PAGE                                                                   i

CERTIFICATION                                                             ii

DEDICATION                                                                 iii

ACKNOWLEDGEMENT                                                   iv

ABSTRACT                                                                     vi

TABLE OF CONTENTS                                                   vii

CHAPTER ONE

1.0    Introduction                                                          1

1.1    Statement of Study                                                2

1.2    Aims Objective of Study                                         2

13     Significant of the Study                                         3

1.4    Scope of the Study                                                 4

1.5    Limitation and Constraint of the Study                  5

1.6    Historical Background of Case Study                     6

1.6    Definition of Terms                                                7

CHAPTER TWO

2.0    Introduction                                                          9

2.1    The Meaning of Marketing Concept                        9

2.2    Importance of Marketing Concept                           13

2.3    Adoption Process of Marketing Concept                  15

2.4    Marketing Concept Adoption in Non-Profit

Making Organization                                             18

2.5    The Component Of Marketing Concept                   22

2.6    Problem of Marketing Concept                               23

CHAPTER THREE

3.0 Research Methodology                                              28

3.1 Population and Sample                                             28

3.2 Sample                                                                     28

3.3 Research Approach                                                  29

3.4 Data Collection                                                        29

3.5 Administering of Instrument                                     32

3.6 Method of Data Presentation and Analysis                32

CHAPTER FOUR

4.0 Data Presentation                                                    33

4.1 Presentation of Data                                                 33

CHAPTER FIVE

5.0 Summary of Findings                                               42

5.1 Conclusion                                                               43

5.2 Recommendation                                                     44

         REFERENCES                                                       47

APPENDIX                                                             48

QUESTIONNAIRE                                                  49