An Assessment of the Impact of Sales Strategies and Their Effects On Sales of Insurance Policies of Insurance Companies in Kenya (A Case Study of Alico Insurance Group, Kenya Subsidiary)


  • Department: Business Administration and Management
  • Project ID: BAM3038
  • Access Fee: ₦5,000
  • Pages: 59 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 523
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ABSTRACT In chapter one I stated the problem and the objectives of the study. I formulated them research questions, significance of the study and the limitations. In chapter two, I collected information from various sources including books, journals and also the internet. In chapter three, I came up wi1h a research methodology which would help me to collect the required data. I sampled out a population from which I would get the data from. I came up with a research instrument whereby I used a questionnaire in data collection. In chapter four, I analyzed the data I had collected and I presented my findings. I categorized the data into two; I did a quantitative and qualitative analysis of the data. In chapter five, I summarized my :findings, gave conclusions and I also gave my recommendations based on the findings of my research.



  • Department: Business Administration and Management
  • Project ID: BAM3038
  • Access Fee: ₦5,000
  • Pages: 59 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 523
Get this Project Materials
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