ABSTRACT With the current projections regarding the growth of Internet sales, online retailing raises many questions about how to market on the Net. While convenience impels consumers to purchase items on the web, quality remains a significant factor in deciding where to shop online. The competition is increasing and personalization is considered to be the competitive advantage that will determine the winners in the market of online shopping in the following years. In this project we present An online shopping cart system for shoprite clocktower supennarket focusing on the specific characteristics and requirements of electronic retailing. We use a hybrid model supporting dynamic recommendations, which eliminates the Problems. the underlying techniques have ,when applied solely