Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization.

This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing.

To identify the various problems involve in the existing marketing information system of Guinness (Nig) Plc is the purpose of this research and to the proffer solutions to them.

Data were collected both by interview methods and observation method.  Marketing models had developed in this research as well as marketing system.  Secondly, the study also investigates how Guinness (Nig) Plc manages the marketing information system.

Finally computer based marketing information system is suggested as a solution to more structured, efficient and effective marketing control.  

Organizational structure

Information flow diagram

Good receive note

Store ledger card

Daily record form

Random file access process

Goods received note file 

Store ledger form file

Daily record form file

Procedure chart

System flow chart

Program flow chart

 

TITLE PAGE

CERTIFICATION

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

ORGANISATION OF WORK

TABLE OF FIGURE

TABLE OF CONTENT